2.Organizational structure
          Special Supporters:
State Bureau Of Surveying And Mapping
The Bureau of Shanghai World Expo Coordination
Shanghai Municipal Construction and Transportation Commission
Shanghai Municipal Informatization Commission
         Hosts:
National Intelligent Transport Systems Center of Engineering and Technology
Shanghai Urban Transport Bureau
China Council for the Promotion of International Trade Shanghai Sub-Council
International Data Group (IDG)
Shanghai City Comprehensive Transportation Planning Institute
         Organizer:
Shanghai International Exhibition Co., Ltd.
         Co-organizers:
TC-ITS
Tongji University
IDG World Expo China Co., Ltd.
         Co-organizer for Germany, Austria, Switzerland:
ERTICO
GIC Shanghai Branch
The Institution of Engineering and Technology
         Supporters:
Science & Technology Commission of Shanghai Municipality
Municipal Traffic Division of Shanghai Police Bureau
Shanghai Municipal Engineering Bureau
Shanghai Urban Planning Administration Bureau
Shanghai Traffic Planning Administration Bureau
Trade Association of Shanghai Municipal Communication & Traffic
Shanghai Institute of Traffic Engineering
Shanghai Highway & Transportation Society

3.EVENT BACKGROUND
         1.The construction of “Four-function Center City”.
In 2010, Shanghai will functionally form the framework of an international economic, financial, trade and shipping center. Corresponding to this goal within period of the "11th Five-Year Plan", Shanghai will build a "three-ring plus ten connection" Expressway, 750 km highway, 400 km rail transportation network at reasonable layout of an integrated transport hub and static traffic facilities, shaping a three-dimensional integrated network system of highway, external rail, road and urban rail transport, i.e. “four network convergence with convenient access".
         2.Shanghai Hosts “World Expo 2010" with huge traffic pressure
World Expo 2010 will be held in Shanghai, it is expected that about 73 million visitors from all over the world, daily average of 550,000 visitor-trips will come into Shanghai through various means of transportation by then. To ensure this grand event a great success, Shanghai will complete the construction of traffic integration, transformation by upgrading the comprehensive ITS technology and service.
         3.The transport integration of the Yangtze River Delta region
As the center of the Yangtze River Delta region, Shanghai will build a 5,700 km expressway of the total length of 9,500 km in 2010; complete the regional highway network, rapid passenger access and fast container-transport channels; realize three-hour traffic circles with all in 20 minutes on expressway.

As a major ITS event in China, International ITS Conference & Expo 2008 Shanghai provides not only an ideal platform for exhibitors to enter, expand and consolidate their position in the marketplace of China, but also an effective way to get involved in the ITS construction of World Expo 2010 Shanghai.

4.EVENT FEATURES
          Full support from government.
Dedicated to ITS industry, the event of International ITS Conference & Expo 2008 Shanghai has been fully encouraged and supported by governmental bodies related to ITS industry.
          Interaction with ITS projects of World Expo 2010.
The Government has planned to spend the total amount of USD 14 billion in road and metro construction, which of 20% in terms of ITS, bridges, tunnel etc. A Traffic Control and Surveillance System networked with public transportation, taxi, metro and maglev will be realized before 2010.
          Intensive conference program.
With a theme of “ITS with World Expo 2010 & Yangtze River Delta Transport Information Integration”, the Conference will focus on ITS solutions and services to the World Expo 2010, and integration of complex transport network within Yangtze Delta.
          Widespread promotion.
Advertising campaigns will be launched through the organizers’ network, mainstream mess media and trade publications, especially for those of innovation, updated technology and products in ITS and Services, so as to build up exhibitor’s image, brand awareness and business connection in China.
          High quality visitors.
Targeted trade visitors, decision-makers and influencers from both public and private sector will be invited to the exhibition, meeting, networking and doing business with exhibitors.

5.VISITORS PROFILES
Official representatives and experts from international ITS organizations; Chinese governmental officials in urban planning & construction, transportation, traffic management divisions. Urban traffic planning & design institutions; transport information technology institutions; infrastructure consultants & contractors; system integrators; infrastructure investing & financing institutions. Automobile manufacturers & distributors; Other relevant public and private sectors